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Project OverviewMission– Improve a tool or invention you currently use to make people’s lives easier then produce a short television commercial selling your product to your intended audience.
- Students evaluate commercials and write down the elements and language they observe as well as techniques they notice for persuading an audience to buy the product.
- Ideally, students should come up with a list of criteria that makes a compelling television commercial. Then turn a version of this list into a rubric for students to evaluate their peers’ video commercials and for you to evaluate their projects. Students might consider the following:
- Invention- Who is the audience that would find this invention useful? How does the invention improve lives? How user-friendly is the invention? How useful/innovative is the invention? How does it make life easier?
- Marketing-Does the commercial clearly and concisely describe the invention? How? How does the commercial try to persuade the audience to purchase the invention? Is a story tied to marketing the product? Does the language and other elements appeal to the intended audience?
- Production- Do the visuals, dialogue, music, effects, and production appeal to the intended audience and help sell the invention or are they unrelated or unclear in anyway? Is the font readable?
- Students complete this storyboard template describing the invention and planning their commercials. Feel free to copy the template and edit as you like!
- Students are provided with a list of free video recording and editing tools ( Biteable, Genial.ly, Powtoon, Kapwing, Wideo, WeVideo, Touch Cast, My Simple Show, iMovie, and Windows Movie Maker), but they are free to use any video recorder and editor.
- Find more tips and resources for student video projects here.
- Find out more about mission minded learning in my book, Hacking Digital Learning with EdTech Missions.
Student StoryboardsStudents are allowed to draw or use copyright-friendly images in their storyboards. Find a list of public domain and creative common image websites here.
Student TV CommercialsBelow are examples of my students’ commercials using different web tools. The Smartie Pen (iMovie/Vimeo) The Smartie Pen -Video commericial project from Esther Seo on Vimeo. Cinco Cup of Coffee (Powtoon) The Magiquill Pen (PowerDirector) The Book That Reads You (Animoto) Challenge: Get students to storyboard and produce a video commercial.
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