Education Transformation Through Social Media

Part 1 of the Education Transformation Through Collaborative Voices series

ruth cohenson quote

In a recent #Edchat discussion I reflected, “There are more educators than politicians involved in education, yet politicians make the majority of education policy decisions. How do we change this dynamic?” One of the drawbacks of undergoing training as an educator is that we rarely get training in the art of spreading messages. We don’t learn how to connect with an audience, how to make our presentations/workshops memorable, or how to get a message to be viral through various media outlets. Fortunately, I started off in the business field. I went to a magnet school for 4 years that focused on business and weekly I gave presentations to persuade top business leaders to fund our school. I was a part of Toastmasters, marketing clubs/classes, and competed regularly in speech competitions. By the time I had entered college, I had already given presentations to an audience of over 500. In college I graduated with a minor in Communication and spent years studying communication theory and public speaking.

Why Educators Could Do With Some Marketing Training

This training has helped me immensely as an educator who cares about transformation, because the reality is that the media and politicians have a firm grounding in this type of training, therefore, know how to persuade their audiences into their beliefs. They may only be a few compared to educators but clearly this training and their connections provide them with the ability to be heard by audiences worldwide and implement various education policies. They spread their messages about what education reform should be, which include “firing teachers and focusing on standardized tests.” Examples of these messages include the recent Waiting for Superman documentary watched by millions, Michelle Rhee making the cover of Time, and Oprah’s various shows with John Legend and others voicing their opinions about education reform.
The Damage
Educators have seen how these policies harm children and the learning process. The typical child worldwide attends school 180 to 200 days a year. The typical child sits in a desk at least 4 hours a day and is drilled with information as the teacher lectures. Rarely do our children get to move, play, explore their interests, experiment with knowledge, or communicate what they have learned. Drilling, worksheets, and sitting in desks being silent does not motivate children to become lifelong learners. Instead, it kills their creativity and curiosity. Without a voice to question and figure out the meaning of what they have learned, students begin to lose the ability to problem solve and critical think effectively.

So How Do We Begin to Spread Our Message of Education Transformation?

As an educator who cares about transformation I believe we need to collect our voices worldwide and collaborate to impact education policy worldwide. We can do this through social media. With Youtube, Facebook, and Twitter alone we have the ability to spread a message to millions and impact an audience of millions worldwide. We have the ability to impact our world in a positive manner. In a series of posts, we will explore various ways to spread a message through various social networks in order to transform current education systems. I describe this in my Keynote that I gave for the Plymouth E-Learning Conference in April.

5 Tips to Keep in Mind When Crafting Your Message

Although we will explore how to craft our messages in the various social media outlets, there are some tips to keep in mind for spreading any type of message. These include:

  • Remember your audience– We have a tough audience, because parents, students, community leaders, administrators, and other educational stakeholders have experience in the education system. They have formed opinions based on them getting through the traditional style of education and believe often if they did it then our students should be able. Even if they should, why educate this way? When we craft our messages we have to step into their shoes, figure out the arguments and preconceived notions we have to combat.
  • Appeal to the senses– We live in a multimedia world. Our presentations should be visually appealing, drive to the point versus being littered with words, and include effects that reinforce the media. The Shift Happens videos have 20 million views and have had an impact worldwide. You will notice they are professionally done with great music, visuals, and effects.
  • Share stories– Stories and examples of what you do in your class and how students respond are powerful. Often seeing students excited about learning changes many minds.
  • Craft your message according to the medium– Remember that each social media forum has its own language. The way we impact an audience on Facebook is different than the way we send that message on Twitter. On Twitter we have hashtags but this won’t appeal to many Facebook users who do not use Twitter. Knowing the language of the medium helps us understand the best way to craft our messages. This is why I take time to lurk and observe the way people communicate on the medium.
  • Convey Your Passion– The most important tip to remember is to believe in your message and inspire others with your passion. I have seen presenters speak without any of the 4 above but had so much passion their audience was held captive. Passion impacts and transforms opinions. If you lose your passion then move onto the message you are passionate about.

I believe that when enough of the educators in social networks gather and begin to spread their messages of what education transformation looks like to the rest of the world, we will begin to see the transformation take place. We will drown out the voices of the politicians, celebrities, and media who think firing teachers and focusing on standardized tests is education reform.

What tips do you have? What do you believe education transformation should look like? How will you spread that message?

More Resources


Reflect on what messages you spread about education transformation. Do the messages reflect your passion? What can you do to spread your message to a wider audience?

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