Goal: Craft a Message for Your Passion Project

Welcome to Cycle 7 of The 30 Goals Challenge: Make it Meaningful!

“The most powerful weapon on earth is the human soul on fire.” – Ferdinand Foch

Goal: Introduce a project or event you created based on your passion and vision.

Accomplish this goal: Create a short video or graphic introducing us to a project you are passionate about. Go a step further and have your students design social media videos and graphics introducing us to their passion and projects where they need support. Design social media graphics on Canva, use a video editing tool like Blender, or you can hire someone to make a video for you cheaply using Fiverr.

Get your copy of The 30 Goals Challenge for Teachers or Learning to Go!​



In Chapter 20: Spread Your Message of The 30 Goals Challenge, I share ideas on how to craft a powerful message about your passion and spread your passion through social media.

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I have quite a few passion projects I organize for teachers and social media is a key. I helped begin Edchat in 2009 and created this video for it.  Edchat impacts millions and I even received a Bammy Award for this Twitter chat, which sparked over 400 Twitter chats.

The 30 Challenge was founded in 2010 and below are videos associated with it. This was a video I created about 3 years ago with a simple editor and not in the best quality but still over thousands of educators have viewed it.

This is a recent high quality video about The 30 Goals Challenge. Thank you to Bob Greenberg of The Brainwaves Video Anthology for this hi-definition and short video interview.

The latest project I have founded is Edspeakers, to help spread diverse voices at education conferences, on podcasts, for trainings, and consulting. The incredible board members include Rusul Alrubail, Philip CummingsWilliam Jeffery, Valerie Lewis, Jaison Oliver, Sarah Thomas, and Michael Benavides. Below is a video created by board member, William Jeffery.

6 Tips to Keep in Mind When Crafting Your Message

Here are some tips to keep in mind for spreading any type of message.

  • Remember your audience
  • Appeal to the senses
  • Make an emotional connection
  • Share a powerful story
  • Craft your message according to the medium
  • Convey Your Passion


​​​Earn a badge for completing this goal! 

My MessageNew to The 30 Goals Challenge? 
Each year, teachers worldwide aim to accomplish 1 to 30 goals that transform their teaching. Join the movement by accomplishing any goal from any of the cycles then letting us know through a blog reflection or status update on our Facebook community or on Twitter,@30GoalsEdu . At our official site, 30Goals.com, find all the goals, participant reflections, badges, and get your copy of The 30 Goals for Teachers: Small Steps to Transform Your Classroom workbook. ​

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Shelly Terrell

Shelly Sanchez Terrell (@ShellTerrell) is an award winning digital innovator, an international speaker/consultant, and the author of Hacking Digital Learning with EdTech Missions, The 30 Goals Challenge for Teachers, and Learning to Go. She has trained teachers and taught English language learners in over 20 countries as an invited guest expert by organizations, like the US Embassy, UNESCO Bangkok, Cultura Inglesa of Brazil, the British Council in Tel Aviv, IATEFL Slovenia, HUPE Croatia, ISTEK Turkey, and Venezuela TESOL. She has been recognized by several organizations and publications as a leader in the movement of teacher driven professional development as the founder and organizer of various online conferences, Twitter chats, and Massive Open Online Courses (MOOCs). Two of the projects she co-organized were shortlisted for ELTons, #ELTChat and the Virtual Round Table Language and Technology online conference. She was named Woman of the Year by the National Association of Professional Women, awarded a Bammy Award as a founder of #Edchat, and named as one of the 10 Most Influential People in EdTech by Tech & Learning. Her greatest joy is being the mother of baby Savannah and Rosco the pug. Shelly has an Honors BA in English with a Minor in Communication and a specialization in Electronic Media from UTSA, a Masters in Curriculum Instruction ESL from the University of Phoenix, and a CELTA from CELT Athens. She regularly shares her tips for effective technology integration via Twitter (@ShellTerrell), Facebook.com/ShellyTerrell, and on her blog, TeacherRebootCamp.com, which has won several awards and recognitions as one of the top ESL, Edtech and Elearning blogs. Find over 400 of her slide presentations at https://www.slideshare.net/ShellTerrell/presentations

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